The time has come: Hortinex is ready to launch! After an intensive test phase, the platform will officially go online on Monday, November 18, 2024, at 11 a.m. With this, Hortinex will open its digital doors as the first independent trading platform for the green industry.

A look back: The test phase

Since mid-August, 11 test companies from Germany and the Netherlands have thoroughly tested the platform. Businesses from all areas of the horticultural industry – from young plant producers and nurseries to suppliers of specialized machinery and horticultural real estate – have put Hortinex through its paces.

The feedback from these test companies was crucial for the further development of the platform. In particular, the plant category was expanded to provide buyers with more detailed search and filter options. Visual adjustments to the frontend and minor bug fixes were also implemented over the past months. With these improvements, Hortinex is now ready to revolutionize the green industry.

What Hortinex offers now

Hortinex will serve as a central platform for companies in the horticultural sector. Buyers can specifically search for products, compare prices and quality, and contact suppliers directly. At the same time, the platform enables suppliers to present their products commission-free to an international professional audience.

The focus of Hortinex lies on plants, which will make up around 90% of the listings. Complementing this, a wide range of specialized machinery, horticultural supplies, and real estate will also be offered to meet the diverse needs of the industry. This creates a marketplace that connects all areas of the green industry and provides a comprehensive solution for both suppliers and buyers.

What’s next after the launch?

The launch of Hortinex is just the beginning. Immediately after going live, targeted marketing activities will be rolled out to attract more businesses to the platform. These include:

• Direct marketing: Hortinex will approach companies both online and offline to gain suppliers and buyers for the platform.
• Participation in trade fairs: Hortinex will soon be present at major industry events to showcase the platform and build connections.
• Industry articles: Articles in trade magazines will be published to raise awareness of Hortinex among a broader professional audience.

Another goal is to enrich the platform with at least 100 suppliers from the green industry by the spring season of 2025.

The future of Hortinex

Hortinex has ambitious plans. In addition to the continuous expansion of the platform, the following projects are on the agenda:

• Multilingual support: With the help of AI, the website will gradually be translated into multiple languages to reach a global audience.
• Bulk upload function: A feature is being developed that will allow suppliers to upload entire assortments at once and update them regularly.

The long-term goal of Hortinex is to connect at least 500 suppliers worldwide by the end of 2025, offering a comprehensive product range for the horticultural industry.

A new chapter for the green industry

Starting November 18, 2024, Hortinex will set a new standard for trade in the horticultural industry. The platform will give businesses the opportunity to operate more efficiently, transparently, and globally.

Be part of it and discover Hortinex – the platform for the green industry.