The green industry is getting a new home: Hortinex. As an independent trading platform, Hortinex will offer companies in horticulture a modern and efficient way to present their products online to an international professional audience. From plant producers and suppliers to garden centers, nurseries, and wholesalers – Hortinex will connect the entire industry and create a platform for direct exchange.

A trade fair – only digital

Hortinex will function like a trade fair that never closes: companies will be able to present their products year-round, 24/7, on a digital stage. Hortinex will be completely commission-free. Suppliers and buyers will communicate and trade directly – without extra fees or mandatory memberships in associations or cooperatives.

But Hortinex will be more than a virtual marketplace: it will be a platform that enables direct comparison of offers. Customers will be able to search specifically for products and compare key criteria such as quality, price, and supplier location. This ensures that users always find the offers that best suit their needs – just like at a physical trade fair, but conveniently and efficiently online.

B2B platform for the green industry

Hortinex will exclusively target companies in the “green industry.” Whether nurseries, ornamental plant growers, garden centers, wholesalers, or suppliers – Hortinex is designed to be a platform by professionals for professionals. Private end customers will be explicitly excluded and will not have access to prices or supplier information.

To access this information, at least a free buyer profile will be required. This ensures that Hortinex is tailored to the needs of the industry and promotes trade between businesses.

Listings as individual ads – with a focus on plants

On Hortinex, products – at least 90% plants – will be listed as individual ads. The remaining 10% will cover specialized machinery, horticultural supplies, and real estate. Each listing will contain detailed information about the product, including specific features, location, and price.

This approach will enable buyers to search specifically for certain products and compare offers from different suppliers. Buyers will instantly see which supplier offers the desired quality at the best terms and nearest location. This not only creates transparency but also makes decision-making easier.

Two profiles for targeted use

Hortinex will offer two different profiles tailored to users’ specific needs:

• Supplier profiles:
  Companies will be able to present their products on Hortinex with a supplier profile. For an annual subscription (planned to be in the three-digit range), they will be able to create individual listings, present their company, and reach a broad professional audience. Suppliers will communicate directly with buyers and manage the sales process independently and commission-free.
• Buyer profiles:
  Buyers who wish to search for products or contact suppliers will need a free buyer profile. This profile will grant access to all prices and supplier information as well as the ability to contact suppliers directly. Without such a profile, this information will remain hidden, ensuring the platform is exclusively accessible to the horticultural industry.

What will Hortinex really be?

Hortinex aims to become a comprehensive platform that will revolutionize trade in the horticultural industry. It will combine the benefits of a digital trade fair with the features of a modern marketplace:

• Independent and commission-free: no hidden costs, no memberships in other organizations required.
• Focus on plants: 90% plant-focused, complemented by machinery, horticultural supplies, and real estate.
• Targeted matching: transparent comparison of offers in terms of quality, price, and location.
• Globally connected: starting with a focus on Germany and the Netherlands, Hortinex will later expand to an international audience.

With Hortinex, companies will gain a tool that simplifies marketing their products while providing access to a diverse range of offers.

The test phase starts now

To ensure that Hortinex meets the needs of the industry, a three-month test phase will now begin. For this phase, test companies from Germany and the Netherlands will be specifically selected, ideally offering a wide variety of products. The goal is to cover all interests and categories – from young plants and nursery plants to machinery and real estate – as effectively as possible.

How will the test phase work?

Hortinex will reach out directly to suitable companies and invite them to participate in the test phase. The selected companies will create listings in their respective categories to thoroughly test the platform’s features. The focus will not only be on the technology but also on usability and the platform’s practical benefits.

During the three-month test phase, test companies will have the opportunity to provide valuable feedback, which will be directly incorporated into the further development of Hortinex. This will ensure that the platform is perfectly tailored to the needs of the horticultural industry.

A look into the future

Hortinex’s goal is to elevate the green industry to a new level: efficient, forward-looking, and globally connected. This platform will make business between companies not only simpler, but also more transparent and effective.

Get ready for Hortinex – the platform that will revolutionize the green industry!