Direct connection with your own webshop: Hortinex makes it possible

With Hortinex, the path from offer to order should be as efficient as possible – without detours and without commission surcharges. To further optimize this, we have activated a new feature that many suppliers have already requested: the linking of listings with their own B2B webshop.

Integrating your webshop – directly with the product

From now on, suppliers have the option to add a direct link to the offered product in their own webshop when creating a listing. This link will then be prominently displayed with each listing – so customers who want to learn more or order directly can be redirected to your shop with just one click.

Especially for companies that already use their own shop system connected to their inventory management, this link offers a significant advantage. All data remains centrally maintained, stock levels are displayed correctly – and Hortinex serves as an additional reach platform.

Requirement: a dedicated B2B shop

This feature is intended for suppliers with their own webshop serving business customers. The technical integration is extremely simple: when creating a listing, simply provide the desired URL to the respective product or to the webshop itself.

Why this makes sense

• More visibility for your products
  Customers discover your items on Hortinex and can directly learn more or place an order through your shop.
• No commission, no dependency
  Orders are processed as usual directly between you and your customer. Hortinex remains purely a connecting platform – commission-free.
• Centralized data management
  Since you continue working with your own system, you avoid duplicate maintenance efforts.

A first step towards system integration

The new webshop linking feature is an important step for us towards smarter interface solutions – and for many suppliers an easy entry point into the digitalization of sales processes. In the future, we plan to further expand this area to integrate shop data even more automatically.