Hortinex is an international B2B trading platform for the green industry. It digitally connects producers, traders, and buyers, making the trade of plants, machinery, horticultural supplies, and real estate efficient, transparent, and professional. The special feature: Providers sell on Hortinex commission-free – no transaction fees per sale apply.

In addition to classic product listings, Hortinex offers digital functions that are unique in the industry:

With the mass upload via Excel, even large assortments can be uploaded online within minutes – automatically converted into the Hortinex format, instantly visible.

Through the tendering tool, buyers can post projects and automatically receive suitable offers from producers. Suppliers, in turn, benefit because tenders are sent directly to them – orders actively come to the company.

In short: Hortinex is not just a marketplace, but a platform for active order flow and smart data integration – developed specifically for the needs of horticulture.

Hortinex is exclusively aimed at professional users in the horticultural sector (B2B). On the buyer side, this includes, for example, garden centers, wholesale plant dealers, and production companies looking for plants (for further cultivation or resale), machinery, supplies, or real estate. On the supplier side, typical users include nurseries, ornamental and young plant businesses, as well as specialized horticultural suppliers.

To get started, companies create a free buyer profile to view prices, find suppliers, and contact them directly.

Those who want to list their own products can upgrade to a supplier profile (annual subscription) to create and manage their own listings.

Commission-free selling – full control over your revenue, with no additional transaction fees.

Global audience & reach – present your assortment and company internationally, establish new business contacts.

Everything in one place – plants, machinery, horticultural supplies, and real estate neatly bundled together.

Mass upload via Excel – put large inventories online in the shortest possible time, including automatic conversion into the Hortinex format.

Direct connection to the market – registered users can see prices and supplier data and contact you immediately.

Tendering tool – buyers post projects and receive the best offers; suppliers are automatically linked with matching tenders and thus actively gain new orders.

Strong product and company presentation – make your assortment and business professionally visible.

Always with you – manageable anytime from the office, greenhouse, or on the go.

On Hortinex, only B2B offers from the horticultural industry are provided. These include plants, gardening machinery, accessories, real estate, and services offered by professional suppliers for professional buyers.

Registration on Hortinex is simple and only takes a few minutes:

• Click on “Register now” at the top of the homepage.
• Enter your company and contact details.
• Confirm your email address to activate your profile.

After completing these steps, you automatically receive a free buyer profile. This allows you to immediately view all offers, compare prices, contact suppliers, and use the tendering tool.

If you also want to offer your own products or services, you can book a supplier profile at any time. This includes a 30-day free trial. After that, it continues as a paid annual subscription – you will of course retain the benefits of your buyer profile.

A buyer profile is free and gives you full access to all offers on the platform. You can see prices, contact suppliers directly, and use the tendering tool to post projects and receive offers from suitable producers.

A supplier profile is paid (annual fee) and allows you to present your own products and services on Hortinex. Suppliers also benefit from being automatically informed about relevant tenders that match their assortment. This way, orders come directly to you.

Try your supplier profile now free for 30 days and experience how simple sales and purchasing on Hortinex can be.

Yes, registration for a buyer profile is permanently free. With it, you can view all offers, compare prices, contact suppliers, and create tenders.

If you want to offer products or services yourself, however, you need a paid supplier profile. This is billed annually and allows you to present your assortment professionally and gain orders through tenders or direct contact with buyers.

Yes – with the supplier profile you automatically also have all the benefits of the buyer profile. This means: you can both purchase products, create tenders, and compare offers, while at the same time publishing your own assortment and reaching new customers.

You always start with a free buyer profile. Once you book a supplier profile (including a 30-day trial), you use both roles in parallel – without restrictions.

To list products on Hortinex, you need a supplier profile. Only then can you publish your own listings and present your assortment.

You have three options available:

1. Single Listing
   • Ideal for individual products or special offers.
   • You manually enter all details (e.g. botanical name, cultivation form, size, price, etc.) and upload images if needed.
2. Top Listing
   • Works like a single listing but is specially highlighted and receives more visibility.
   • Suitable for bestsellers, seasonal highlights, or products that need to sell quickly.
3. Mass Upload (Excel)
   • Perfect for extensive assortments.
   • You upload an Excel file that is automatically converted into the Hortinex format. Your items are online within minutes and professionally displayed.

This way you can choose: specifically promote individual items or make your entire assortment visible at once.

The mass upload is the fastest way to list a large number of items in the “Plants” category on Hortinex. Instead of creating each listing individually, you can upload your entire assortment in one go via an Excel file.

Here’s how it works:

• Download the Hortinex Excel template under “My Online Listings” in your dashboard.
• Enter the key data for your plants, for example:
• Botanical name
• Cultivation form (e.g. potted plant, field-grown plant with root ball, young plant in propagation tray, unrooted cutting, etc.)
• Characteristics, size and quality specifications
• Prices and availability
• And much more

Fill in all mandatory fields. The Excel file includes helpful input guides to make editing easier.

Optionally, you can add product images via weblink – these will automatically be imported.

Upload the completed file in your supplier profile.

The system automatically processes your data. Within minutes, your entire assortment is online – clearly structured and immediately visible to buyers.

If you are working with very large or complex product lists in a different format, simply send your file to info@hortinex.com

We will convert your list into the Hortinex format free of charge – even if there are issues with the import.

The big advantage: Even hundreds or thousands of items can be imported at once, without having to create each listing manually. This saves time, ensures consistency, and makes your offer look especially professional to buyers.

Yes, you can edit or delete any item at any time – regardless of whether it was originally listed individually or via mass upload.

Management is centralized in the “My Online Listings” area. There you can:

• Edit items: Open the desired listing, change prices, quantities, sizes, or images, and save the update.
• Delete items: With one click you can remove products as soon as they are no longer available.

Additionally, the mass upload provides a convenient workflow:

• You can always download your current inventory as an Excel file.
• Delete items: If you remove a row in this Excel file and re-upload it, the corresponding item will also be deleted on Hortinex.
• Edit items: If you change attributes (e.g. prices or quantities) in the Excel file and re-upload it, the item will automatically be updated.
• Then simply upload the updated file again – the system matches the data and updates your assortment automatically.

This way you can keep your assortment up to date at all times – whether for quick price adjustments, quantity updates, or removing unavailable items.

All products you list automatically appear in the appropriate categories on Hortinex and are visible to registered buyers. The presentation is clearly structured and tailored to the needs of the industry:

Product view: Each item has its own page with all key information – botanical and common name, cultivation form, quantities, sizes, prices, and availability. Buyers can find everything at a glance.

Images & Links: Uploaded product images or linked URLs are displayed directly in the listing, making your offer more attractive.

Filter & Search: Buyers can find products using search and filters (e.g. botanical name, size, cultivation form). This ensures your items are easily found even in large assortments.

Company link: Each product is linked to your supplier profile. Buyers not only see the product but also your company – including contact details and other offers.

Special Highlighting: If you mark products as Top Listings, they appear in preferred positions and gain more visibility.

This way, buyers not only have quick access to important product data but also get to know your company as a reliable business partner.

Business processing on Hortinex does not take place directly via the platform, but always individually between supplier and buyer. Hortinex establishes the connection – the actual processing (e.g. order, invoice, delivery) is handled directly between the business partners.

Here’s how contacting works:

For product listings:
Each item is linked to the supplier’s digital business card. Buyers can contact the supplier directly by phone or email, or send a message via the integrated Hortinex chat.

For tenders:
When a buyer posts a tender and it matches an item in a supplier’s assortment, the supplier is automatically notified. They receive the tender and can send an offer directly to the buyer. Communication also takes place individually and directly between buyer and supplier.

This keeps all business transparent, flexible, and commission-free – the platform connects the right partners, but terms are agreed directly between you.

Top Listings are specially highlighted product listings that give you much more visibility than regular listings.

Your advantages:

Presence on the homepage: Top Listings appear directly on the Hortinex homepage and immediately catch the eye.

Preferred placement in search: For relevant searches, Top Listings always appear at the top of results and therefore get more clicks and inquiries.

More attention: Due to the prominent placement, your products are not only found faster but also selected more often.

Top Listings are especially suitable for seasonal products, bestsellers, or items that need to sell quickly.

To ensure your products are found quickly and chosen more often by buyers, it’s best to keep your listings as complete and up to date as possible:

Fill in all important fields: The more precise your information, the easier it is for buyers to find your products.

Provide prices & quantities: Clear price and quantity details build trust and increase the likelihood that buyers will contact you directly.

Add images: Attractive product photos increase attention and help buyers make decisions.

Update regularly: Keep your listings up to date – especially prices and availability. Buyers value reliable data.

Additionally, you can mark products as Top Listings. This way they appear not only on the homepage but also at the top of search results, achieving even more reach.

Yes, as a provider you have the option to comprehensively present your company on Hortinex, thereby building more trust with buyers. In addition to your products, you can enrich your profile with additional information and media:

Logo & contact details

Company description with the most important information about your business

Key figures & keywords, so that your business can be found in the right search queries

Image gallery, to show impressions from production, assortment, or business

Company videos, that present your company even more vividly

This way, your profile becomes a real digital business card that directly connects buyers with your company.

Buyer profiles, on the other hand, only contain basic contact details – so providers know who is behind inquiries or tenders.

On Hortinex, you can provide your products with either images or image links – depending on how you create the listing:

Single listing / Top listing:

Here you can upload images directly. All common formats are supported (e.g. JPG, PNG). This gives you flexibility and allows you to add photos directly from your PC or smartphone.

Bulk upload:

In the Excel file, simply enter a web link to the desired image. The system will automatically process this and embed the image into your listing.

This way, you can present your products professionally – whether you upload individual items or entire assortments.

Yes – with a few simple measures you can significantly increase the attractiveness of your listings and improve the chances of direct inquiries:

Use current images: Show your plants or products in appealing quality. Buyers rely heavily on visual impressions.

Specify prices: Transparent pricing builds trust and makes comparison easier for buyers.

Specify quantities: Concrete quantities help buyers assess whether your offer meets their needs.

Keep listings up to date: Regularly update availability, prices, and images so your data is always reliable.

Use top listings: If you want to give certain products more visibility, you can highlight them as a top listing – they will then appear on the homepage and at the top of search results.

With these simple steps, you make your assortment not only more visible but also more convincing to buyers.

You decide yourself whether the prices of your products are visible to all registered users or only to selected buyers.

If you restrict the prices, buyers can request price access via the platform. In this case, you will automatically receive an email with a link through which you can grant approval. Once you agree, the respective user will be added to your list of approved buyers and will see your prices from that point onward.

This gives you full control over who has insight into your conditions.

Yes, Hortinex offers the option to link your own B2B webshop directly with your listings.

For each item, you can store a product link to your shop. In the detailed view of your product, a button will then appear that takes buyers directly to your webshop.

This allows you to use Hortinex's reach to draw new customers to your own sales structures and generate additional orders outside the platform.

Every registered user on Hortinex can create a tender – regardless of whether they have a buyer or provider profile.

With a free buyer profile, you can publish your needs and receive suitable offers from providers.

Providers also have the option to post tenders, for example if they are looking for certain products or need additional capacities.

Important: Responding to tenders and submitting offers is only possible with a provider profile. Buyers can publish tenders but cannot submit offers.

Creating a tender on Hortinex is deliberately simple and clearly structured. Every registered user – whether buyer or provider – can publish a tender with just a few details:

Enter botanical name

Select cultivation form (e.g. potted plant)

Add a freely editable quality description (e.g. certain height, trunk circumference, or sorting)

Specify the required quantity

Optionally add a description text to provide additional information or special requirements

In addition, you can provide the following information for the entire tender:

• A title/name of the tender (e.g. “Fruit trees spring planting 2025”)
• A general description text for the overall requirement
• Set a tender deadline by which providers can submit their offers

With just a few entries, your tender is immediately published and automatically matched with suitable providers.

The core of the tender tool is the automatic matching. As soon as you post a tender, Hortinex compares your details with the providers’ assortments.

Example: You are looking for 500 Taxus baccata as potted plants. Hortinex compares the botanical name and cultivation form and automatically notifies all producers who have this product in their assortment.

These providers receive the tender directly and can make you a targeted offer.

Other providers who do not match exactly can still view the tender and, if interested, also submit an offer.

This ensures that your tender quickly reaches the right businesses – and you receive the best offers on the market.

Your tender is visible exclusively to registered providers on Hortinex. Buyer profiles have no access to the tender overview.

To ensure you reach the right partners, automatic matching runs in the background:

Suitable providers (e.g. based on botanical name and cultivation form) are directly notified by Hortinex and automatically receive your tender.

All other providers can also see the tender in their overview and, if interested, submit an offer.

This ensures that your tender specifically reaches only producers who can submit offers – and you as a buyer receive the best responses.

For suppliers, tenders are a direct way to win new contracts without having to actively search for buyers themselves. As soon as a buyer publishes a tender, suppliers benefit in several ways:

• Automatic notification: If a tender matches your assortment (e.g. botanical name + cultivation form match), you will receive it directly.
• Targeted requests: Instead of unqualified contacts, you receive tenders from buyers with a concrete need – with clearly defined quantities, qualities and deadlines.
• New business opportunities: Even if a tender does not exactly match your assortment, you can view it in your overview and, if necessary, submit an alternative offer.
• Time savings: Buyers approach you directly – reducing your acquisition effort so you can focus your resources on submitting offers and processing them.
• Market expansion: Through tenders you get to know new customers, who you can bind to your company in the long term.

In short: tenders bring the orders directly to you – and open up additional revenue and growth opportunities.

As soon as you create a tender, it will automatically be forwarded to suitable suppliers. This works in two ways:

• Direct notification: Suppliers who have the same or very similar items in their assortment will receive your tender either directly on the platform or additionally by email.
• Download & processing: Suppliers can download the tender documents, fill them in and send their offer back to you directly.

As soon as a supplier responds to your tender, they also receive your contact details. This allows them to send their offer individually to you and contact you directly with any questions.

This means: As a buyer you will receive several individual offers addressed directly to you in a short time – allowing you to easily compare and select the best solution for you.

Suppliers pay an annual fee of €499. This gives you access to all features of the supplier profile, including:

• Publish products individually or via mass upload
• Present your company professionally with logo, gallery, videos and key figures
• Automatically receive suitable tenders and submit offers
• Contact buyers directly via phone, email or the Hortinex chat

The buyer profile remains permanently free. Every user automatically starts with a buyer profile and can use it to search for products, view prices (if released), contact suppliers and create tenders.

If you upgrade from a buyer profile to a supplier profile, you also benefit from a 30-day free trial. This allows you to try out the benefits without obligation before the annual fee of €499 becomes due.

Yes – the buyer profile on Hortinex is permanently completely free for you.

With a buyer profile you can:

• Browse all offers on the platform
• View prices (if released by the supplier)
• Contact suppliers directly – by phone, email or Hortinex chat
• Create tenders and thereby receive suitable offers from suppliers

There are no hidden fees and no restrictions on use.

Only if you want to offer products or services yourself do you need a paid supplier profile (€499 per year, including 30 days free trial).

Several secure and convenient payment methods are available for paying the supplier profile. You can easily pay your annual fee via:

• Credit card (e.g. Visa, MasterCard, American Express)
• PayPal
• Klarna
• iDEAL (especially for users in the Netherlands)
• Bancontact (for Belgium)
• EPS (for Austria)
• Link – the fast one-click payment solution from Stripe

This gives you full flexibility and allows you to choose the payment method that suits you best.

The cost of the supplier profile is €499 per year. After the 30-day free trial has expired, the amount will be automatically debited from the preferred payment method you provided during registration.

You don’t have to worry about anything – the debit is made automatically each year as long as your supplier profile is active. Of course, you will receive an official invoice by email after each debit for your records.

This keeps billing simple, transparent and reliable for you.

Yes – you can cancel your supplier profile at any time easily in the menu settings.

After cancellation, your profile will remain active until the end of the already paid subscription period. It will then be automatically deactivated and you will not incur any further costs. However, your free buyer profile will continue to exist, so that even after cancellation you can continue to search for products, contact suppliers and create tenders.

This way you always keep full flexibility.

Currently, Hortinex is available in German and English. This allows you to use the platform both nationally and internationally without any problems.

Additional language versions will be activated shortly – including Dutch, Spanish, Italian and French. Step by step, Hortinex is growing into a fully multilingual platform for the global horticulture industry.

Yes – we are gradually expanding the platform with more languages. In the coming weeks, additional language versions such as Dutch, Spanish, Italian and French will be integrated. This way we are creating an even broader basis for international trade.

Yes – Hortinex has been designed as an international platform from the very beginning. Suppliers and buyers from all countries can register, create profiles and use the platform.

Thanks to multilingualism and the ability to easily transfer assortments into the Hortinex format via mass upload, it is particularly easy to list and compare international offers.

Your data is in safe hands with Hortinex. We use modern encryption technologies and comply with applicable data protection laws (GDPR). Personal information, company data and payment information are processed exclusively for the use of the platform and not passed on to third parties.

In addition, you always have full control over your data: you can manage profile information yourself, delete listings and deactivate your account if you wish.

If you ever experience difficulties – whether when creating listings, with mass upload or using the tender tool – our support team is available to help.

You can reach us by email at info@hortinex.com.

Briefly describe your issue and our team will get back to you as quickly as possible with a solution.

The information from the FAQ was not enough or your issue is more specific? Then our Hortinex support is always available to you.

Just send us an email to info@hortinex.com – briefly describe your issue and our team will get back to you as quickly as possible with a suitable solution.

This ensures that you always receive the support you need.